Philip Morris International
Consumer Staples
43
out of 100. Number 274 of 512, counting from the worst.
Where Philip Morris International does well
- Arbitration 0 of 20. Nothing found.
- Renewals 0 of 20. Nothing found.
- No forced arbitration found anywhere: pmi.com's Terms of Use send disputes to the competent courts of Lausanne, Switzerland rather than private arbitration, and IQOS market terms use local courts.
- The U.S. consumer privacy notice's CCPA table lists 'Sale/Share Recipients: None' — PMI states it does not 'sell' or 'share' personal information under CCPA definitions.
- AI age-recognition images are 'deleted immediately following the analysis which only takes a few seconds,' and age-verification details are deleted once verification is complete.
- Retention periods are spelled out in an unusually specific table (device data 5 years, analytics 5 years, fair-treatment records 10 years) rather than hidden behind 'as long as necessary.'
- The notice lists concrete consumer rights: access, rectification, erasure, portability, consent withdrawal, and opt-out of direct marketing.
PMI can hand your personal data to hand-picked business partners and advertisers, who can then contact you directly with marketing offers — your age-gated consumer profile doubles as a lead pipeline for third-party advertisers.
The fine print
6 clauses and findings from the draft archive, dated 1 October 2026. The plain English comes first; the small print is the company's own words. None of these has been checked yet.
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PMI can hand your personal data to hand-picked business partners and advertisers, who can then contact you directly with marketing offers — your age-gated consumer profile doubles as a lead pipeline for third-party advertisers.
We may disclose information about you with: ... PMI affiliates' carefully selected business partners and advertisers (in areas connected with our products, or consistent with their style and image) so that they can contact you with offers that they think may interest you, in accordance with your preferences.
PMI Consumer Privacy Notice - U.S. (published June 25, 2024)
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To enter PMI's consumer databases you must hand over an ID document or let an AI estimate your age from your face — a tobacco company keeps your facial image or government ID on file just to join its marketing lists.
information necessary to verify your age such as identification documents or using AI to analyze your age based on your appearance
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Your data is pooled globally and can end up in countries with weaker privacy laws — central data administration runs through Philip Morris International Management SA in Lausanne, Switzerland.
information about you may be transferred either within or outside the country or territory where it was collected, including to a country or territory that may not have equivalent data protection standards
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PMI can rewrite the rules whenever it wants without telling you; just visiting the site afterward counts as agreeing to the new version. The burden is on you to keep re-reading the terms.
We reserve the right, at our complete discretion, to change these terms and conditions at any time by posting revised terms on the site. It is your responsibility to check periodically for any changes we may make to these terms and conditions. Your continued use of this site following the posting of changes to these terms or other policies means you accept the changes.
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Data your IQOS device generates can be kept for up to 5 years — or a full decade if PMI decides it needs to prove it treated you fairly. Most of your marketing profile is kept for the entire marketing relationship, and interaction records for 3 years after that.
We keep data collected from your device (should you choose to share it with us or return a faulty device to us) for various periods, according to the purposes for which we use it: product improvement: 5 years (or earlier if you delete your profile); business analytics: 5 years (or earlier if you delete your profile); device care including device diagnostics and upgrades: 5 years; demonstrating fair treatment of a consumer: 10 years
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If you disagree with PMI about your loyalty-club rewards or account standing, PMI decides the dispute itself — and its decision is final. There is no neutral arbiter.
All questions or disputes regarding eligibility for the IQOS CLUB, the availability of Benefits, or your compliance with these Terms will be resolved by PMA at its own discretion. The decision of PMA shall be binding.
How these were found
pmi.com Terms of Use and Social Media Rules of Engagement were read in full via direct page fetch on Oct 1, 2026 (no version dates shown on the pages; the social-media rules were last indexed ~2020 per search metadata). The main pmiprivacy.com U.S. consumer page timed out on direct fetch, so findings 1, 2 and fair points 2-4 were verified from search-index snippets of the official documents plus the official PDF URL (PMI Consumer Privacy Notice US, published June 25, 2024) returned verbatim by the search index. IQOS privacy-notice and IQOS CLUB terms quotes come from official iqos.com regional pages via search-index snippets. No arbitration clause, auto-renewal/subscription term, or PMI U.S. consumer terms of use with arbitration was found in the documents reviewed; IQOS is not sold with subscriptions, hence the 0 scores.
These notes come from the original draft and are not independent verification.