Kraft Heinz
Consumer Staples
37
out of 100. Number 335 of 512, counting from the worst.
Where Kraft Heinz does well
- Arbitration 0 of 20. Nothing found.
- Renewals 0 of 20. Nothing found.
- No forced arbitration and no class-action waiver: disputes go to the state and federal courts of Cook County, Illinois — you keep your right to sue and join class actions, which is better than most consumer-terms.
- On privacy, Kraft Heinz states it does not sell or share your data with unaffiliated third parties for their own marketing without consent, doesn't knowingly sell or share under-16 data, and offers CCPA opt-outs by phone, email, and webform.
- It publishes real data-subject-rights statistics for 2024: 390 delete requests and 681 opt-out requests, all complied with (avg 19 and 4 days respectively).
- It does not knowingly collect children's personal information under 13 and promises to promptly delete it and terminate the child's account if it learns it did.
Any idea you send Kraft Heinz — a product idea, an ad idea, anything — permanently becomes their exclusive property with no payment to you, even after your agreement with them ends, and you can't sue them for using it.
The fine print
6 clauses and findings from the draft archive, dated 1 October 2026. The plain English comes first; the small print is the company's own words. None of these has been checked yet.
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Any idea you send Kraft Heinz — a product idea, an ad idea, anything — permanently becomes their exclusive property with no payment to you, even after your agreement with them ends, and you can't sue them for using it.
All concepts, suggestions, ideas, or other recommendations that you communicate to Kraft Heinz through this Site in any format (an "Idea Submission") becomes and remains our property, even if this agreement is later terminated... You can't sue us for using the Idea Submission you provide (including, but not limited to, product or advertising ideas)... We will have exclusive ownership of all present and future rights to Idea Submissions of every kind. We can use them for any purpose, without compensating you or anyone else for them.
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Kraft Heinz's total liability to you is capped at what you paid to use their sites — which are free, so the cap is effectively $0, even if they were negligent.
KRAFT HEINZ WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY THAT ACCOMPANY OR RESULT FROM YOUR USE OF ITS SITES... IN ANY EVENT, OUR LIABILITY TO YOU FOR ALL LOSSES, DAMAGES, INJURIES, AND CLAIMS OF EVERY KIND ... WILL NOT BE GREATER THAN THE AMOUNT YOU PAID TO ACCESS OUR SITES.
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Kraft Heinz can change the terms whenever it wants and doesn't have to tell you — just posting the update counts as your agreement.
Kraft Heinz may modify these Terms and Conditions, and the agreement they create, at any time, simply by updating this posting and without notice to you.
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Kraft Heinz says it doesn't sell data in the everyday sense, but admits its sharing of your identifiers, demographics, purchase history, and profile inferences with ad networks and social networks for behavioral advertising may legally count as a "sale" under California law.
We do not sell your personal information to third parties, in the traditional or common sense understanding of the word "sell." Please note, however, some disclosures below may be interpreted to constitute a "sale" under the CCPA. The column titled "Categories of Third Parties With Whom We Share Personal Information" below describes sharing with third parties for cross-context behavioral advertising.
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Kraft Heinz buys data about you from data brokers and combines it with what it already knows to build a profile predicting what you'll buy — and it may use automated decision-making to pick the marketing you see.
We may use your identity, contact, technical, usage, account, and profile data, including identity, contact and profile data we have received from data brokers or aggregators, to form a view on what we think you may want or need, or what kinds of products and services may be of interest to you. Combining data from multiple sources in this way is commonly known as "enriching data" or "profile building".
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Even after you delete your photos, reviews, or comments from What's Cooking, Kraft Heinz keeps copies of them for a vaguely defined "commercially reasonable" period — deletion isn't really deletion.
The term of the licenses granted in this paragraph will continue for a commercially reasonable period of time after you remove or delete Your Materials from the Platform provided that we will have the right to retain (but not display, distribute, or perform) copies of Your Materials that have been removed or deleted from the Platform.
How these were found
Document dates: What's Cooking Terms of Use (kraftheinz.com/whats-cooking/terms-of-use) shows Effective Date October 30, 2023; Kraft Heinz Privacy Notice (kraftheinz.com/ethical-bean-us/privacy-policy) shows Last Updated 17th July 2025 with the California section dated the same day; the corporate Terms (kraftheinzcompany.com/terms.html) carries no stated last-updated date. ACCESS LIMITATION: the corporate Terms link their "Kraft Heinz Privacy Notice" to www.myfoodandfamily.com/privacynotice, but that page failed to load via the research browser tool (single-attempt worker error), so the flagship privacy notice could not be read directly. Instead, privacy clauses come from the Kraft Heinz Ethical Bean Privacy Notice hosted on kraftheinz.com, which runs on Kraft Heinz's corporate privacy machinery (privacy contact USprivacy@kraftheinz.com; data-subject-rights statistics explicitly attributed to "Kraft Heinz"), and from verbatim official-domain search snippets; brand-specific bits (e.g., Shopify/Amazon online stores) are Ethical Bean-specific. No verbatim third-party mirror (OpenTermsArchive/PrivacyTracker) was available for these documents. This is editorial scoring, not legal advice; nothing here was invented — every clause traces to the documents above.
These notes come from the original draft and are not independent verification.