Domino's
Consumer Discretionary
60
out of 100. Number 118 of 512, counting from the worst.
Where Domino's does well
- Renewals 3 of 20. Few problems found.
- Honored opt-out signals: Domino's accepts Global Privacy Control (GPC) signals for sale/share opt-outs, which many peers ignore — though the opt-out only covers cookie-collected data on that browser, not your account data.
- No sale/share of sensitive personal information, and no knowing sale/share of data from users under
- The arbitration clause has a rare poison pill: if the class-action waiver is invalidated, the entire arbitration provision is void and disputes go to court — protecting group-action rights better than typical severability clauses.
- Published 2024 privacy-request transparency metrics: 57,372 deletion requests and 101,617 opt-out requests, all reported as complied with, with mean response times.
- Commits not to re-identify de-identified data.
By using Domino's site or app, you give up your right to sue in court or join a class action — disputes go to binding private arbitration (AAA consumer rules).
The fine print
7 clauses and findings from the draft archive, dated 1 October 2026. The plain English comes first; the small print is the company's own words. None of these has been checked yet.
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By using Domino's site or app, you give up your right to sue in court or join a class action — disputes go to binding private arbitration (AAA consumer rules). The only escape hatch: if a court strikes the class-action ban, the whole arbitration clause dies and your dispute lands in a Michigan courtroom.
Should any term or provision or portion of this arbitration agreement be declared void or unenforceable or deemed in contravention of law, it shall be severed and/or modified and the remainder of this agreement shall be enforceable; provided, however, that if the provision above prohibiting class-wide, collective action, consolidated, or other group arbitration is deemed invalid, then this entire arbitration provision shall be null and void and shall not apply to that dispute, which shall be resolved in a judicial proceeding in Washtenaw County, Michigan.
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Same deal covers privacy claims too — the arbitration clause applies to both the Terms of Use and the Privacy Policy, with hearings in Ann Arbor-area Michigan unless you pick phone or paper.
Any arbitration pursuant to the Privacy Policy or Terms of Use shall be initiated with and conducted by the American Arbitration Association (AAA) in accordance with the AAA's Consumer Arbitration Rules and Supplementary Procedures for Consumer-Related Disputes... You may choose to have the arbitration conducted by telephone, based on written submissions, or in person in Washtenaw County, Michigan.
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Domino's can rewrite the rules whenever it wants without telling you, and you lose any claim — even a valid one — if you don't start legal action within one year. That's shorter than most state consumer-protection deadlines.
Domino's Pizza reserves the right, from time to time, with or without notice to you, to change these Terms of Use (other than the arbitration provision) in our sole and absolute discretion. The most current version of these Terms of Use can be reviewed by clicking on the "Terms of Use" located at the bottom of the pages of the online Website... YOU AND DOMINO'S AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE WEBSITES AND APPLICATIONS MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.
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Domino's openly admits it sells or shares a broad dossier on you — name, address, phone, order history, device IDs, browsing activity, location, and profile inferences — with ad-tech partners for targeted advertising (it names the Meta pixel as an example).
Some of our disclosures of personal information may be considered a "sale" or "share" as those terms are defined under California privacy law... We collect, sell, or share the following categories of personal information for commercial purposes: contact identifiers, commercial or transactions information, characteristics or demographics, device identifiers, device information, internet activity, non-precise geolocation data and inferences drawn from any of the above.
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Talk to the app's voice assistant and your actual voice recordings and transcripts are kept for an unspecified 'period of time' to train Domino's AI products — not just to fulfill your order.
When you speak to Dom on Domino's Voice Ordering platform the things you say will be recorded and sent to Domino's third party provider, Nuance Communications, to process your requests... Voice input data that has been collected from you may be retained for a period of time to generally improve Dom, the Voice Ordering platform and voice functionality in other Domino's products and services. This voice input data may include audio files and transcripts of what you said, and related diagnostic data.
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No concrete retention limits are given anywhere — your order history, profile, and marketing data can be kept as long as Domino's considers 'reasonably necessary,' which is entirely its call.
We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
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Even just buying or using a Domino's gift card binds you to forced arbitration and a class-action waiver — there's no pizza-order-free escape from the arbitration regime.
To fairly resolve any dispute arising between you and Domino's Pizza regarding the use and purchase of any Card, you agree that any claims by either you or Domino's Pizza shall be settled exclusively by binding arbitration... You understand and agree that you will not participate in a class action or class-wide arbitration for any claims covered by these terms and conditions. Purchase or use of the Card constitutes your acceptance of these arbitration terms.
How these were found
Privacy Policy read in full via the cache.dominos.com mobile mirror (https://cache.dominos.com/mobile/en/privacy_policy.html), effective date Aug 18, 2025; canonical URL per the document itself is https://www.dominos.com/content/privacy. The Terms of Use text was captured from the official dominos.com crawl via search-index snippets (dominos.com blocked direct page fetch from this agent), so the exact Terms of Use page URL could not be captured — all quotes are verbatim from the official-domain crawl text. Gift Card Policy also from official-domain crawl text. Rewards points expiration (180 days of inactivity) is Domino's stated FAQ policy as widely quoted by third-party coverage (AwardWallet/The Points Guy); the rewards terms page itself was not retrievable. UK/Australia/NZ/Singapore regional policies were not used — this score covers the U.S. documents only. URL verification (Oct 1, 2026 repair): Terms of Use URL https://www.dominos.com/en/#/content/terms/ is the official SPA hash-route for Domino's Terms of Use, cited verbatim by the Wall Street Journal in its 2018 privacy-policy analysis ('How Pizza Night Can Cost More in Data Than Dollars'), and the Terms of Use content is confirmed live on dominos.com in the search index (crawled ~27 days before repair). Gift Card Policy URL https://www.dominos.com/en/content/gift-card-policy is cited as the official Gift Card Policy page on Bitrefill's Domino's gift-card product pages, and the 'Gift Card Policy | Domino\u2019s' page is confirmed live on dominos.com in the search index (crawled 7 days before repair). dominos.com still bot-gates direct page fetch by this agent, so neither URL could be opened directly for a 200-OK confirmation.
These notes come from the original draft and are not independent verification.