AppLovin
Communication Services
67
out of 100. Number 60 of 512, counting from the worst.
Where AppLovin does well
- Renewals 3 of 20. Few problems found.
- No 'sale' of personal information for money — AppLovin states it does not and will not disclose personal information in direct exchange for money or payment.
- Deletion actually works for end users: data linked to an advertising ID can be erased or copied via the AppLovin Privacy Management App, and the published transparency report shows 61,406 deletion and 196,344 opt-out requests completed with a 1-day average response time.
- The company requires publishers to pass consent signals and honors opt-out of interest-based advertising directly on the face of ads via the 'i'/ad-preferences link; it also states it does not collect or seek sensitive personal information and does not knowingly collect data from children.
- It certifies under the EU-U.S. Data Privacy Framework and accepts liability if its third-party service providers process EU data inconsistently with the principles, with free JAMS dispute resolution for complaints.
You waive the right to sue in court or join a class action.
The fine print
6 clauses and findings from the draft archive, dated 1 October 2026. The plain English comes first; the small print is the company's own words. None of these has been checked yet.
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You waive the right to sue in court or join a class action. Disputes go to private binding arbitration (JAMS in the US, ICDR/Singapore venue internationally), and you split the arbitrator's fees while paying your own lawyers.
As set forth in the table below... the Parties agree to submit the dispute arising between them... for determination through binding arbitration administered by the Alternative Dispute Resolution Provider pursuant to the Applicable Rules... EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, NEITHER YOU NOR WE CAN BRING A CLAIM AS A PLAINTIFF OR CLASS MEMBER IN A CLASS ACTION, CLASS-WIDE ARBITRATION, CONSOLIDATED ACTION, OR REPRESENTATIVE ACTION.
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Even if the law would normally give you more time, your claim against AppLovin dies after one year — a one-year contract deadline that favors the company.
You agree that any claim you may have arising out of or relating to this Agreement or your relationship with us must be filed within one (1) year after the purported claim arose. Otherwise, your claim will be permanently barred as untimely.
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AppLovin can shut off your account or access whenever it wants, for no reason, with no warning. You, on the other hand, must follow its instructions or send a cancellation notice to Support to leave.
We may suspend or terminate this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them) at any time, for any reason or no reason, and without notice or explanation to you.
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AppLovin can rewrite the entire agreement — including the privacy policy — and merely posting it is enough; they only 'may' email you. Keep using the platform and you've legally agreed to the new terms, whether you saw them or not.
We may modify or update this Agreement (including the Publisher Policies, Demand Policies, EULA, Privacy Policy, Platform DPA, and Demand Partner DPA incorporated into and made a part of this Agreement). If we modify or update this Agreement, we will post the revised Agreement. In addition, we may notify you directly via email and/or through the Platform or the Services. By continuing to use the Platform, the Services, or the Software after those modifications or updates, you agree to be bound by the revised Agreement.
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Your business data can be kept and used forever — including to train AppLovin's AI advertising tech — and this license explicitly survives even after you terminate the agreement.
You also grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data and other information collected from you for purposes of improving or marketing the Platform and the Services, including our AI-powered technologies and Software.
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Your device data (IP address, advertising IDs like IDFA/GAID, email/phone, app usage, shopping history) flows to hundreds of third-party ad partners, each becoming an 'independent controller' of it — meaning AppLovin's privacy promises don't bind what those partners do with your data next.
We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners... Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data.
How these were found
Documents read directly via browser_open on Oct 1, 2026 — no mirrors used. (1) Terms of Use Agreement, https://www.applovin.com/terms — 'We have updated our Terms of Use, effective July 14, 2026.' (2) Privacy Policy, https://legal.applovin.com/privacy — Effective Date: August 6, 2026. (3) U.S. Multistate Privacy Notice, https://legal.applovin.com/multistate-privacy-notice/ — Effective Date: August 21, 2026. Note: applovin.com/privacy redirects to the homepage; the current Privacy Policy lives on legal.applovin.com. AppLovin is a B2B mobile-ad-tech company (no consumer subscription products), so 'customer' findings concern advertiser/publisher business users and consumers exposed to AppLovin-served ads; the auto-renew category was scored low because its model is pay-as-you-go daily ad spend rather than subscriptions. Press coverage of short-seller allegations, SEC/AG probes, and securities litigation was encountered during research but is not in AppLovin's legal documents and was not scored — only scored what the clauses say.
These notes come from the original draft and are not independent verification.