O'Reilly Automotive
Consumer Discretionary
66
out of 100. Number 74 of 512, counting from the worst.
Where O'Reilly Automotive does well
- The privacy policy states 'We do not sell your information' in plain language up front, a clearer promise than most retailers make.
- For retail customers it states 'we do not store your credit card number' and uses it only to process individual transactions.
- An opt-out for targeted advertising is offered at privacy.oreillyauto.com, and O'Reilly says it will not share SMS opt-in/opt-out data with any third party.
- The arbitration clause is moderated by a small-claims carve-out and a pledge not to seek attorneys' fees unless a claim is frivolous. The O'Rewards program itself is free with no purchase required to join.
Simply using oreillyauto.com signs you into a forced-arbitration deal: you give up court, judge, and jury, and you can never join or lead a class action against O'Reilly.
The fine print
6 clauses and findings from the draft archive, dated 1 October 2026. The plain English comes first; the small print is the company's own words. None of these has been checked yet.
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Simply using oreillyauto.com signs you into a forced-arbitration deal: you give up court, judge, and jury, and you can never join or lead a class action against O'Reilly. The only escape hatch is small-claims court (in Springfield, Missouri, or your home county).
(a) Disputes and Claims. If any dispute or claim of any type arises between us with regard to your use of the O'Reilly website or any products or services sold or distributed through the website, the dispute or claim will be resolved by binding arbitration, rather than through the courts. ... (d) No Class Actions. ... you may not bring a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations are not allowed. ... (f) YOU UNDERSTAND ... YOU ARE WAIVING YOUR RIGHT TO A TRIAL BY JURY AND ... YOUR RIGHT TO PARTICIPATE IN ANY CLASS ARBITRATIONS, ACTIONS, OR CONSOLIDATED OR REPRESENTATIVE ARBITRATIONS OF ANY KIND.
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O'Reilly loudly says 'we do not sell your information,' but defines 'sell' narrowly as 'in exchange for money' — while freely sharing your data with data brokers, ad networks, and retargeting platforms to target you with ads across other sites and apps (cross-context behavioral advertising, which regulators classify as 'sharing').
We engage in targeted advertising which means we display ads to our users based on personal information obtained from their activities over time and across nonaffiliated websites and apps. ... To display third-party ads, including sharing information with entities who display third-party ads. ... Marketing and Advertising Providers. Including advertising, direct marketing, and lead generation providers, affiliate marketing program providers, retargeting platforms, data brokers, ad networks, marketing consultants, and similar services providers.
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Joining the free rewards program silently subscribes you to marketing spam from O'Reilly and its suppliers via mail, email, phone, and text — marketing you never asked for is the price of earning $5 rewards.
Furthermore, Member agrees that by enrolling in the program, member is automatically opted-in to receive promotional advertising, marketing, special member promotions and/or coupons and other offerings from O'Reilly Auto Parts and O'Reilly suppliers that we believe may be of interest to you. Promotional offers may be distributed via mail, email, phone, text message and other communication channels at company's discretion.
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O'Reilly can rewrite or kill the entire rewards program — or change the text-message terms — at any moment, without telling you first. Your continued use counts as accepting whatever they changed.
O'Reilly reserves the right to change these Terms and Conditions of the Program or terminate the Program at any time without prior notice. ... These Mobile Terms and Conditions are subject to change at any time without notice.
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No fixed retention windows are promised — 'as long as necessary' is undefined — and O'Reilly can strip identifiers from your data and keep using it forever, with no further notice to you.
We will retain your personal information only for so long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. ... Additionally, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
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Your rewards account isn't really yours — O'Reilly owns it and can revoke it 'in its sole discretion' for 'no reason at all,' void your rewards, and its own records are final when it decides whether you earned anything.
Each Member's account is the property of O'Reilly Auto Parts and may be revoked at any time in the sole discretion of O'Reilly. ... O'Reilly reserves the right to terminate memberships, void rewards, or take any other action permitted by law for any reason including no reason at all. ... Program purchases, as reflected in O'Reilly records, shall be deemed correct and O'Reilly reserves the right to determine the qualification for any transaction and to correct or modify the Reward amount at any time based on O'Reilly records.
How these were found
Privacy Policy read live at https://www.oreillyauto.com/privacy (Last Updated: December 31, 2025; Effective: January 1, 2026). O'Rewards Program Terms and Conditions read live at https://www.oreillyauto.com/orewards-terms-and-conditions (no date stamp on page; quotes exact from the live page). The website Terms & Conditions could not be read at its canonical URL because https://www.oreillyauto.com/legal-policies now redirects to the privacy policy; the T&C text was read instead from O'Reilly's own test/preview domain https://www-test-1.oreillyauto.com/legal-policies, whose footer is dated June 8, 2017, so it is plausibly an older version of the current terms — treat those quotes as a verbatim mirror of a possibly superseded version. Search snippets from oreillyauto.com were also used to corroborate. No independent archive (OpenTermsArchive/PrivacyTracker/Difficode) was needed.
These notes come from the original draft and are not independent verification.